Vision, Mission & Core Beliefs


The Vision Statement for the City of Bettendorf outlines what Bettendorf wants in the future. Our preferred future is defined in value-based principles that can guide policies, decisions and operations.
  The City of Bettendorf is a Premier City in which to live.

The City of Bettendorf is the most livable community with rich educational, cultural and recreational opportunities where we enjoy a vibrant riverfront and a growing, competitive business environment.  We take pride in our great community.

Premier City
  • Pacesetting
  • Progressive community
  • Excellence in city services
  • Efficient city operations
  • Uses best management practices
  • Environmentally friendly and sensitive
Most Livable Community
  • People feel safe and secure
  • All generations feel welcome
  • People have convenient access to services, shopping and leisure amenities
  • People enjoy great parks, connected bike and hike trails, and green areas
  • Residents and businesses have access to state-of-the-art technology infrastructure
  • All generations from young singles to families to seniors find housing opportunities
  • People have access to a variety of modes of transportation within and to/from Bettendorf
Rich Educational, Cultural and Recreational Opportunities
  • Every family member has a choice of leisure time activity
  • Citizens have the use of a top quality library that offers a variety of programs and services
  • Residents and visitors have opportunities for life-long learning from the programs and services
  • Everyone finds convenient opportunities through the programs and services offered at recreational facilities
  • Students attend schools that are among the best in Iowa and the nation
Vibrant Riverfront
  • The Mississippi River provides a beautiful gateway to Bettendorf
  • The riverfront has a modern dynamic feeling and character
  • Residents have access to the river for active and passive leisure
  • Tourists are drawn to the Riverfront to enjoy anything from walking to gambling
  • Healthy businesses exist along the river
  • People enjoy unmatched views of the river
  • Residential housing are located along the river
Growing, Competitive Business Environment
  • High technology businesses locate here and build their companies here
  • The I-80/Middle Road area is a successful high technology business park
  • Multiple business and commercial centers exist within Bettendorf at downtown, Duck Creek, I-80 and along major corridors
  • Medical businesses provide the best local healthcare and services available within Bettendorf
  • Quality retail businesses provide convenient shopping opportunities
  • City government is friendly to small business by being responsive and supportive
Pride in Our Great Community
  • Citizens trust city government and community leaders
  • Residents, businesses, schools and the city work together as partners by sharing resources for the benefit of the community
  • Residents and businesses give to the community by contributing time and resources
  • Community and neighborhood events pull residents together building a strong sense of community
  • Citizens are well-informed and are involved in shaping Bettendorf's future
  • People are friendly, welcome new ideas and respect others
  • Citizens are proud to say, "We are from Bettendorf, Iowa."

The Mission for the City of Bettendorf defines the purpose of the organization.

Our Mission is...
Bettendorf citizens value safety, education, families, cultural and recreational opportunities:
They expect good communication, quick response, and quality services.
They want wise planning and effective use of resources.
The City of Bettendorf responds to these diverse community expectations by delivering the finest services - making Bettendorf a premier place to live.


Core beliefs are value based principles which define specific performance standards and guide behavior and actions.  Core beliefs tell how the city conducts business.

 Our Core Beliefs are.... 


Our belief in teamwork means we...
  • Encourage cooperation
  • Communicate effectively
  • Practice open-mindedness
  • Support city decisions
  • Acknowledge the contributions of all
Our belief in professionalism means we...
  • Treat others with honesty and respect
  • Inspire creativity and innovation in ourselves and others
  • Take a thoughtful approach to planning and problem-solving
  • Engage in continual skill development and personal development
  • Encourage leadership development               
Our belief in responsibility means we…
  • Always consider organizational and community impact
  • Always seek opportunities for improvement
  • Accept accountability for results
  • Take responsibility/seek solutions/solve the problem
  • Know City Vision, Mission, Core Beliefs, services and their connection to our job duties
Our belief in pride means we...
  • Recognize and celebrate each other’s efforts, contributions and quality results
  • Maintain a positive attitude
  • Exhibit a positive approach to citizens, customers, and co-workers
  • Promote the city to the community
  • Strive to be known and recognized for our quality services